Whatever your goal: be it raising awareness, affecting change, selling a product or service; simply creating a video and putting it on your website and hoping it will work for you is sadly not enough.
Big Egg are often asked “how do we get more eyes on this?” and, in our experience, the best way to get the most out of your videos is to develop a solid video strategy.
But what exactly is a video strategy? Keep reading to find out… Plus understand why we believe having one is a crucial ingredient in your marketing omelette.
Let's get started: what do we mean by a "video strategy"?
A video strategy to us is the skeleton of your entire campaign - it holds every element together. Within it will usually be your goals, budget(s) and a definition of what ‘success’ means for your campaign, along with a way of measuring it (and in some cases a timeline of when this should be realised). The stages of a video strategy involve planning, projects, production and outcome.
In the age of information overload, it's essential to be memorable.
When done well, a video strategy can create a lasting impression on people, but this is only possible by building brand awareness innately into it. Thinking about consistently creating content that is recognisable is so important; whether that’s a campaign of blogs, a series of social media posts or a long-term release schedule for your videos.
A good video strategy also considers multiple platforms: where do you want your audience to end up? What’s the journey they take to get there? Having a great story to tell is a fantastic way to get started and is, in our opinion, one of the more vital elements to a positive outcome. Read more on Director Adam's thoughts on story.
>> At the production stage? Read our blog on incorporating Reels into your strategy.
Thinking a video strategy might be the best next step for your organisation but not sure where to start? Get in touch!
We understand that every organisation is different and we’re always happy to have a chat and see how we can get the best results for you.
Drop us an email at info@bigegfilms.com or give us a ring on 07757 765547.
We want to hear from you
Do questions like "How much does a video cost?" and "Where do I get started with video production?" frequently cross your mind? Let us know! It could be the subject of our next blog!
